SEO Audit and Competitor Analysis
Understand your online visibility and competitive performance with a comprehensive SEO audit.
An SEO audit is a great starting point as it gives you insight into your competitors' visibility, performance and an overview of the digital landscape
We review your website from an SEO perspective to identify ‘quick wins’ and make recommendations to develop a longer term strategy to increase your visibility in search engine results pages and boost website performance.
Continuing to optimise your site for search and UX is imperative to growing your online visibility and enhancing its overall performance. Conducting a routine SEO audit will highlight any technical issues, changes in the competitive landscape and new opportunities that can be utilised to further your site’s potential.
Benefits of a SEO Audit
Use our SEO audit to make informed decisions, develop an SEO strategy, and increase your organic search visibility by targeting high-intent keywords to generate quality leads and conversions.
Some benefits of an SEO audit include:
- Understand your current performance in search
- Benchmark against your competitors
- Find on-page optimisation opportunities
- Investigate technical issues to improve indexation
- Learn how to build a trusted and authoritative backlink profile
- Establish the ideal structure and navigation for your website
- Recommendations for quick wins and long term strategy
What's included?
We work with you to learn about your industry and competitors, as well as your concerns, goals and objectives.
Initial Analysis
We analyse a wide range of on-site factors including your website’s mobile-friendliness, site architecture, technical SEO errors such as site speed and crawl health, overall page performance and content structure.
Competitor Analysis
In addition to the on-site analysis, we conduct a thorough backlink profile analysis for you and your competition. We use this information to make recommendations and highlight new opportunities.
Visibility Analysis
We also review your off-site visibility by looking at your Google My Business and Bing Places listings, and also the utilisation of social media platforms. Using this information, we compare your activity to your competitors to identify new opportunities to increase your off-site visibility.