01. The Challenge
The Blue Piano, a vibrant independent venue known for its live music, eclectic food, and warm atmosphere, was ready for a fresh new chapter. While their offerings were loved by regulars, their brand identity, print materials, and website had become dated and inconsistent. Menus lacked cohesion, event posters didn’t fully capture the venue’s personality, and the website was difficult to update — making it hard to promote events and seasonal specials effectively. The challenge was to unify their branding across all touchpoints, elevate their visual presence, and create a digital platform that was both functional and engaging.
02. The Solution
We began with a complete brand refresh, refining their logo, colour palette, and typography to reflect the venue’s character — blending sophistication with the relaxed, creative vibe of The Blue Piano.
For print media, we designed stylish, easy-to-read menus, bold and eye-catching flyers, and versatile posters that could be adapted for a variety of events. Each piece was created to stand out while staying true to the refreshed brand style.
On the digital side, we developed a modern, mobile-friendly website that put their live music schedule, food and drink menus, and booking information front and centre. We also built a content management system to allow the team to easily update events, seasonal specials, and gallery images, ensuring the site stayed fresh year-round.
03. The Result
The Blue Piano emerged with a cohesive and memorable brand presence — both in print and online. Event promotions became more effective thanks to consistent branding and striking designs. The new website saw increased visitor engagement, with smoother navigation, faster loading times, and a noticeable boost in event bookings. Most importantly, the refreshed brand captured the unique charm of The Blue Piano, helping them stand out in a competitive hospitality and live entertainment market while keeping their loyal customers connected and attracting new ones.